Overview

The First-Ever Gugak Expo in Korea
Korea's first-ever Gugak Expo, initiated by Yeongdong,
Chungcheongbuk-do, and achieved together with the whole nation.

2025 Yeongdong World Gugak Expo 2025 Yeongdong World Traditional Music & Arts Expo

The Fragrance of Gugak,
Permeating the World

The Core Values of the 2025 Yeongdong World Gugak Expo
  • 01 Sharing the
    Value of Gugak

    An expo that builds shared empathy by broadening the base of gugak.

  • 02 Industrialization
    of Gugak

    Continuous collaboration, expansion, and interaction between gugak and various industries.

  • 03 Regional
    Development

    Revitalizing the culture, tourism, and industry of Yeongdong by making gugak a landmark.

Event Outline

  • Dates September 12 ~ October 11, 2025 (30 days)
  • Venue Main Venue : Yeongdong Rainbow Healing Tourist Zone, Chungcheongbuk-do
    Related Venue : Yeongdong Gugak Experience Village
  • Organized by Yeongdong World Gugak Expo Organizing Committee, Chungbuk Cultural Foundation
  • Scale 30 Participating Countries, 1 Million Visitors (109,000 foreigners)
  • Host 충청북도 로고 - 충북, 대한민국 중심에 서다 영동군 로고

Program StructureWe will organize a program that promotes gugak beyond Korea to the entire world and satisfies all visitors.

  • Pre-Events D-200, D-100, D-30

    Nationwide promotions to build pre-expo excitement.

    • D-200 Cultural event to celebrate and wish for the expo's success.
    • D-100 Gugak performance and promotional booth.
    • D-30 A preview of the Gugak Expo.
  • Official Events Fri, Sep 12 / Sat, Oct 11

    Official events announcing the grand opening and conclusion of the expo.

    • Opening Ceremony & Venue Tour
    • Inauguration Ceremony Reception
    • Inauguration Ceremony
    • Inauguration Ceremony Theme Performance
    • Closing Ceremony
  • Performance Programs Fri, Sep 12 ~ Sat, Oct 11 / 30 days

    A festival of gugak performances held on stages throughout the expo venue.

    • Performances by gugak-related institutions.
    • Performances by private organizations.
    • Intangible heritage and folk art programs.
    • Special nighttime performances.
    • Gugak & Global Parade.
    • Performances by invited overseas traditional performance groups.
    • Expo-related events.
  • Hands-on Experience Programs Fri, Sep 12 ~ Sat, Oct 11 / 30 days

    Diverse hands-on and participatory content created together with visitors.

    • Experiencing gugak instrument performance and crafting.
    • Demonstrations and hands-on experiences of intangible heritage works.
    • Traditional culture & play experiences.
    • World traditional culture experiences.

Main Exhibition Hall Structure

주요 전시관 구성 - 국악주제관 + 세계음악문화관, 미래국악관, 산업관 순으로 정보제공
Gugak Theme Hall + World Music & Culture Hall Future Gugak Hall Gugak Industry Promotion Hall
  • A space that introduces the past and present of gugak and explores its potential for development.
  • A space where the traditional music and culture of various countries intersect.
  • An exhibition space featuring media art that combines traditional gugak with digital technology.
  • It will host theme performances that integrate gugak with dance, digital video, and cutting-edge stage effects.
  • A space where you can see a variety of gugak-related products from both domestic and international companies.
  • A promotional hall for the cultural expo that showcases the overall structure (current status) of the gugak industry.

Main VenueYeongdong Rainbow Healing Tourist Zone, Chungcheongbuk-do

Related VenueYeongdong Gugak Experience Village