Overview
The First-Ever Gugak Expo in Korea
Korea's first-ever Gugak Expo, initiated by Yeongdong,
Chungcheongbuk-do, and achieved together with the whole nation.
The Fragrance of Gugak,
Permeating the World
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01
Sharing the
Value of GugakAn expo that builds shared empathy by broadening the base of gugak.
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02
Industrialization
of GugakContinuous collaboration, expansion, and interaction between gugak and various industries.
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03
Regional
DevelopmentRevitalizing the culture, tourism, and industry of Yeongdong by making gugak a landmark.
Event Outline
- Dates September 12 ~ October 11, 2025 (30 days)
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Venue
Main Venue : Yeongdong Rainbow Healing Tourist Zone, Chungcheongbuk-do
Related Venue : Yeongdong Gugak Experience Village - Organized by Yeongdong World Gugak Expo Organizing Committee, Chungbuk Cultural Foundation
- Scale 30 Participating Countries, 1 Million Visitors (109,000 foreigners)
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Host
Program StructureWe will organize a program that promotes gugak beyond Korea to the entire world and satisfies all visitors.
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Pre-Events D-200, D-100, D-30
Nationwide promotions to build pre-expo excitement.
- D-200 Cultural event to celebrate and wish for the expo's success.
- D-100 Gugak performance and promotional booth.
- D-30 A preview of the Gugak Expo.
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Official Events Fri, Sep 12 / Sat, Oct 11
Official events announcing the grand opening and conclusion of the expo.
- Opening Ceremony & Venue Tour
- Inauguration Ceremony Reception
- Inauguration Ceremony
- Inauguration Ceremony Theme Performance
- Closing Ceremony
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Performance Programs Fri, Sep 12 ~ Sat, Oct 11 / 30 days
A festival of gugak performances held on stages throughout the expo venue.
- Performances by gugak-related institutions.
- Performances by private organizations.
- Intangible heritage and folk art programs.
- Special nighttime performances.
- Gugak & Global Parade.
- Performances by invited overseas traditional performance groups.
- Expo-related events.
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Hands-on Experience Programs Fri, Sep 12 ~ Sat, Oct 11 / 30 days
Diverse hands-on and participatory content created together with visitors.
- Experiencing gugak instrument performance and crafting.
- Demonstrations and hands-on experiences of intangible heritage works.
- Traditional culture & play experiences.
- World traditional culture experiences.
Main Exhibition Hall Structure
| Gugak Theme Hall + World Music & Culture Hall | Future Gugak Hall | Gugak Industry Promotion Hall |
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